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Patricia Handschiegel: Apparently, Mom Bloggers Care About Baby Slings, Not Child Rapists

I don’t have the time to track down what exactly Motrin did or said following its ill-fated effort to be part of the social media “in” crowd Sunday night, but from Twitter and FriendFeed, I got the gist.

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For those of you who may not hear about it, the popular pain reliever created a viral video ad talking about how baby slings can make backs sore. It was punchy and intended to be fun and light, you could tell. Instead, the opposite happened.

The ad set off an online riot of angry moms who took offense. Dozens of blogs and Twitter posts raged about Motrin “hating moms.” Social media experts raced to share their thoughts and perspective. It’s said to have crashed Motrin’s server and prompt the company’s PR to go on disaster recovery blast.

Tonight, I visited the blogs of many of those who wrote in protest about the ad. Not one that I could find had a single mention of the Protect Our Children Act, which provides law enforcement the resources to catch the more than 300,000 people in this country raping kids, video taping or photographing it, and sharing it with others on the web. I tried a Google blog search for coverage of the bill and didn’t find anything there. I’ve never seen a single social media or internet expert or tech blog write a word about it. However, the same search on the word “Motrin” brought up dozens of angry posts and protests.

I blogged and Twittered about the bill many times until it passed, and I’m not even a parent.

Hundreds of thousands of American children are being raped and exploited online as we speak, most by parents or somebody they know and trust. It’s happening in every race, demographic, city and income class. No child is safe or truly protected. A new technology that brings police to the door of those committing the crime couldn’t help because the funding wasn’t there. Of the 300,000 cases, just 2% were being prosecuted. This is happening in America, right around the corner from your Facebook.

Somehow, this wasn’t outrageous enough to merit mom blogger attention. However, a Motrin ad that might suggest something derogatory about moms launched an epic web protest. I don’t get it.

I don’t want to offend anybody, but knowing how hard it was to pass that bill, it just made me very sad. To all the mommy bloggers out there raging about the Motrin ad: I blogged to help protect your kids when you didn’t.

You’re welcome.

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